The new Kiosk is a self service retail formula located in train stations and on platforms. The concept and layout of the Kiosk is based on four different roles of people in public space, in this case on a railway platform. The product portfolio and the shop itself is a build around these four roles. Since each role is driven by different travellers’ concern, each role needs different products. The design team translated this vision to the complete design, touching every aspect of the new formula: product portfolio (selection), the employees (contact with customer, training manual), identity (branding, communication, guidebook), the shops (from floor plans to innovative cooling) and roll-out (different designs for different stations).