Gerbrand (1956) is generalist in the area of industrial product design with over thirty years of experience. One of his missions is to research and highlight the meaning of design. He is active within a number of organizations, including Designlink the Dutch Design Management Network (DMN) and the Confederation Dutch Creative Industries, the umbrella organization of the creative business service providers in the Netherlands. Gerbrand is also a member of the supervisory board of CRISP, a big project that investigates product service systems for the creative industries. CRISP wants to develop knowledge, tools and methods that stimulate the knowledge infrastructure of the design sector and creative industries. Together with the Confederation he currently develops the concept of creative innovation and knowledge co-operatives (KIC). KIC will facilitate the cooperation between knowledge and educational institutes, public organisations en creative businesses in a business case. Yard 9 is a cooperative to this model.