In cooperation with dBOD and Heineken, we have designed a new, very explicit bottle shape for the international market. It is recognizable, iconic, and has a strong Heineken identity. We translated the basic shape into ellipses, which provides a consistent Heineken image. As a continuation for this new shape, we made the design for the Ellipse; the new standard Heineken glass. One of the characteristics of the new glass is a design feature that makes the tapping of a perfect beer much easier. By keeping the ellipse in the glass horizontal, the perfect angle to the tap can be determined. This gives the ideal thickness of two fingers of foam on the beer; precisely down to the level of the shoulders of the red star.
- GIO Award