Matthijs (1965) completed his Master degree in Mechanical Engineering as precision engineer (mechatronics & robotics) at the University of Technology Eindhoven. Because of his interest in product design, he followed a post-doc course in consumer products at the faculty of Industrial Design Engineering, University of Technology Delft. In 1992 he founded his Amsterdam based design consultancy Reframing Studio. In addition to that he accepted a part time ‘assistant professor’ position at the Delft Technical University of Technology. In 2003 he was appointed Professor Applied Design, a chair he holds until this date. Matthijs is one of the founders and Board members of the Design and Emotion Society. Matthijs is a frequent speaker and much highly regarded member of jury’s and committees. Matthijs recently published a book on the design method he devised with colleague and co-author Prof Paul Hekkert: Vision in Design: a guidebook for innovators.